AS CLUB
Building Portugal’s largest investing community.
pROJECT
Community
Scope
Community · Content · Education
fOUNDED
2023
Result
8,000+ members
AS CLUB started as a YouTube channel focused on investing and financial education in Portugal. The goal was to turn that audience into an active community where people could learn about investing, follow market developments, and exchange ideas with other investors.
The challenge was to build a clear and consistent platform around the content. That meant creating a community with its own identity, regular programming, useful resources, and reasons for members to keep coming back.
As the audience grew, AS CLUB became a place where Portuguese investors could follow companies, discuss portfolios, and develop a stronger understanding of long-term investing.
We built the community around regular content, practical education, and direct participation. The focus was on making investing easier to understand and creating a space where members could continue the conversation beyond each video.
The community was built around a Discord server, supported by daily investment and portfolio updates, fundamental analysis of companies, and educational resources for investors at different stages. Members can follow market news, learn from experienced investors and financial specialists, and access further research and tools through AS CLUB+.
The work also included the development of the brand, its communication channels, and the systems used to support the growing community.
AS CLUB now has more than 8,000 members and is the largest investing communities in Portugal.
The community has developed into a wider financial education platform, with free content, paid membership, investment analysis, educational programmes, and tools for investors.
Its audience has also grown across several digital channels. In the latest report, the AS CLUB ecosystem recorded 33 million views and 90,000 followers across its platforms. The audience was primarily based in Portugal.
Result
8,000+ members
AS CLUB became the foundation for the wider Axtan ecosystem, leading to the development of AS CLUB+, investor education programmes, research and analysis, financial brand partnerships, and new products for investors.